Marketing Your Practice in the New Year 

Have you started thinking about marketing plans for next year? As the new year is approaching, it is a great time to start thinking about a marketing plan for your practice!  We have put together a list of a few marketing strategy ideas that you can use to start creating a marketing plan for your therapy or rehabilitation practice in the new year.  

Social Media Marketing 

• Utilizing social media marketing can be a very effective form of marketing for your physical therapy practice. By having active social media profiles, you can easily communicate things like the services you provide, updates about your practice, news, success stories, educational tips, and more! It is important to post consistently and post with your audience in mind. Social media is a quick and easy way to get information to current patients, potential patients, and family members of patients.  

Blogging 

• Blogging is another great form of marketing and can be very beneficial for your practice. Blogs can be created about anything related to your practice! Blogs can be about anything from tips and tricks to fun facts. Blogs are a great way to educate and inform the community about your practice and are great for increasing your online presence! You can also use blogs to boost traffic to your website and increase your content for your social media platforms.  

Search Engine Optimization  

• Search engine optimization (SEO) is an excellent form of marketing to increase your website's performance and will help your website appear more often in search listings. SEO will make it easier for your current patients and potential new patients to find your website.  

Email Marketing  

• Your practice can benefit from using email marketing in many ways! Email marketing can help you give your current patients different educational resources and can increase the level of engagement with patients overall. It can get patients interested in their care and services that you offer. Utilize email marketing to keep your patients informed and get the word out about your practice to potential patients!